At Elemeno Design, we understand why Facebook ads are effective as a marketing tool for your business. Being a modern-day marketer, you should not underestimate the power of social media. If you are considering diversifying your digital marketing strategy, Facebook advertising is a sure bet. Keep reading to understand why Facebook ads are effective and how, with the assistance of our team at Elemeno Design, you can run successful campaigns.
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How does Facebook advertising work?
Facebook ads target the audience based on demographics, location, and profile information. Once you set up an ad, you should bid each thousand impressions or clicks. But before you create an ad, you should:
- Set a business goal
- Know your daily budget
- Know the target audience
The ad should highlight how your product or service will solve a problem of the users and make their life easier. But first, you must set realistic goals and measurable results for your campaign.
How effective is Facebook advertising?
This question is vital for any business that wants to gain an online presence. In terms of return on investment (ROI), Facebook advertising is a surefire way of marketing your products or services out there. To understand the effectiveness of Facebook, the first place to turn for insight is the numbers.
About 80% of all internet users use Facebook. Out of these, 78% are likely to make a purchase. So, regardless of who your customers may be, you can be sure they will check their Facebook page multiple times a day. Here are some of the reasons why Facebook ads are effective:
- Get maximum engagement
- Reach a diverse age group
- Connect with a global audience
- The ads are changing for the better
Get maximum engagement
Unlike other social media channels, Facebook is a more targeted form of advertising. You can market your audience based on age, location, behavior, interests, etc. To ensure you get maximum engagement, you should ensure you post mobile-friendly content. And as you write CTA, you can ask the audience to click and like the ad. Other than that, you should encourage actions such as:
- Sharing posts
- Writing comments
- Linking posts
- Liking pages
Reach a diverse age group
Your ads can target millennials, generation X, or any other audience. First, you should examine how well you know your customers. While this is a broad area to cover, you should conduct audience analysis that targets the various age groups.
Connect with a global audience
Compared to other social media platforms, Facebook continues to give unprecedented reach to customers. If your business caters to an international audience, you have an opportunity to engage them. For your campaign to be effective, you should invest in meeting the needs of the users. You can use tactics like:
- Study audience behavior
- Focus on simple language
- Localize your content
- Schedule Facebook posts
The ads are changing for the better
You can get more out of your Facebook ads and keep your results steady. Also, the current average cost per click(CPC) on the ads across all industries is $1.70. When you understand your target CPC, you can estimate how much you should spend to see a solid ROI.
Ask any marketer, and they will tell you that Facebook ads are more profitable than other advertising channels. What does this mean for your business? Facebook is a powerful platform that can help find prospects and convert them to repeat customers.