Be Seen On the First Page of Google

Pay-Per-Click (PPC) is an incredibly effective option if you want to reach people who are actively searching for terms related to your business.

PPC is short for pay-per-click advertising, a system that enables you to advertise on Google, getting your message out to a vast audience of people searching for products, services, or information that you can provide.

PPC may have been around for a while, but it is still one of the most effective tools available to any marketer. Not only can these ads target specific populations of consumers, but they are also cost-effective.

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Why Use Pay-Per-Click?

There is a big misconception with PPC. Many customers have asked why they would pay to be in the searches when they can get their site on Google for free. The reality is, it’s not as easy to drive “free traffic” as you think.

Google Ads Marketing Kansas CityGoogle’s algorithms are designed to reward the highest-quality sites with true, organic rankings, and it can take a substantial amount of time, effort, and cost to achieve organic rankings on the keywords you want to rank for. It’s absolutely worth the effort, but don’t you want to be attracting traffic and driving sales in the meantime?

Google Ads is Google’s online advertising program that enables marketers to create online ads to promote their products/services to their target audiences.

You can use PPC advertising to build brand awareness. But PPC advertising is particularly effective when you want to encourage customers to take immediate action. For example, buying a product, downloading sales materials, signing up for your mailing list, or filling out a form for additional information on your business and services.

There are several advantages of using PPC:

  • By identifying keywords that match what your target customers are looking for, you can get your ads in front of the right audience.

  • You only pay when someone is interested enough to click on the ad. That takes them to a landing page on your website, where you have the chance to convince them to take action now.

  • You decide how much a visitor is worth to you, and set your advertising ‘bids’ accordingly.

  • You can control your costs, by setting a limit for your total advertising spend.

  • You control the areas your ads display in by radius, city, or zip code so you aren’t wasting money on clicks outside of your service area.

How Do You Know If It’s Working?

Tracking advertising performance helps you to meet your marketing goals more effectively. Website analytics let you see where your visitors are coming from – whether it’s from pay-per-click ads, regular search engine listings, or referrals from other sites.

Analytics allows you track exactly what your visitors are doing on your website. You can see which ads are delivering the results you want, and see how much each successful conversion is costing you.

Knowing which avenues and which PPC keywords are successful will help you refine your approach and direct more resources towards methods that give you the best results.

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