Why Use Pay-Per-Click?
There is a big misconception with PPC. Many customers have asked why they would pay to be in the searches when they can get their site on Google for free. The reality is, it’s not as easy to drive “free traffic” as you think.
Google’s algorithms are designed to reward the highest-quality sites with true, organic rankings, and it can take a substantial amount of time, effort, and cost to achieve organic rankings on the keywords you want to rank for. It’s absolutely worth the effort, but don’t you want to be attracting traffic and driving sales in the meantime?
Google Ads is Google’s online advertising program that enables marketers to create online ads to promote their products/services to their target audiences.
You can use PPC advertising to build brand awareness. But PPC advertising is particularly effective when you want to encourage customers to take immediate action. For example, buying a product, downloading sales materials, signing up for your mailing list, or filling out a form for additional information on your business and services.