Search Engine Optimization (SEO) is not an overnight rocket ship to the top, it is a constant progression that when closely monitored will yield results. We don’t use smoke and mirrors to show results, we use a realistic and strategic approach to increasing the effectiveness and relevance of your website online.
SEO consists of creating new content on your website that is optimized and targeted towards keywords and keyphrases that people are searching for every day. These new pages become organically ranked in Google and the other search engines. Organic rankings are not paid for rankings, these are naturally ranking in the top results, and they sit there 24/7 to bring in more traffic to your website!
We begin our keyword research process by identifying top keywords in your industry derived from our discovery meeting, competitor websites, and keyword tools. Once we get a bird’s-eye view of the lay of the land, we go to work to beat out the competition and increase your rank in Google and the other search engines.
Using your newly discovered keyword sets, we’ll optimize specific on-page elements and meta data, which are important factors that help search engines understand the topic of your web pages. This can include writing unique alt, title, and description tags, as well as, adding schema markup. We also optimize your content through strategic internal linking and keyword placement.