Wondering why using Google analytics is critical for your website? At Elemeno Digital our knowledge of how analytics relates to your bottom line gives us an edge to help boost your business’s website advantage. Google analytics is critical for your website success. It helps to track customer behavior and user experience. This information is useful to shape the strategy of your business and discover new things when visitors come to your site. 
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Read on to learn much more about Google analytics:
How Google analytics helps a business
- Analyzes and monitors the traffic of your website
- Helps to track behavior data
- Integrates with other platforms
- Gives information on why customers are bouncing off your site
- Helps your site SEO
- Easily tracks e-commerce metrics to generate more sales
Analyzes and monitors the traffic of your website
This analytic tool gives a lot of information on who is visiting your site and what they are looking for. You can get crucial data like:
- Where the customers are coming from
- The web browsers used by visitors
- How visitors found your website
- The keywords used by visitors on the search engines
When customers visit your website, you can get important data based on gender, age, and interests. Even if you cannot change the intrinsic characteristics of visitors, you can know the specific groups you want to target. Once you know what customers want, you can run targeted keywords through Google, Facebook, and other advertising platforms.
Helps to track behavior data
Through Google analytics, you can track data on user behavior. Even better, you can obtain critical information like:
- What is on the first or last page of your site
- How long customers spend on the website
- The pathway used to get to your website
This data can help businesses to know the areas with opportunities and where they can make the necessary changes.
Integrates with other platforms
Google Analytics ensures the information displayed on the dashboard is understandable and easy to read. It can also be integrated with other platforms to provide actionable insights to ensure the success of your campaign.
Depending on the performance of your site, you can know which platforms to target and the ones to leave. For instance, if you see more performance on Facebook than Twitter, most of your resources should target Facebook customers.
Gives information on why customers are bouncing off your site
The bounce rate refers to the number of visitors who come to your site and leave after viewing the first page. These important metrics tell businesses that customers come and but don’t find what they are looking for.
Because most visitors use devices to track performance, you should ensure your website is mobile-friendly. Through Google Analytics, you can evaluate whether the mobile site is working better than the desktop version.
Using Google analytics helps your site SEO
SEO is a critical component when determining the success of your business. When you understand the demographics and needs of your visitors, you can know what to target for better visibility of search engines. Also, you can get the actual data on:
- Impressions
- Clicks
- Average position
- The average click-through rate
Easily tracks e-commerce metrics to generate more sales
Whether you’re selling physical products or providing online services, the most important report should focus on sales. Through Google Analytics, you can get metrics like conversion rates, top referral sources, and total revenue.
While Google Analytics will give a lot of information on website performance, it may not be helpful if you don’t know what you are trying to achieve. Therefore, you should track key performance indicators against the set goals.
