To use Google ads effectively, it’s important to understand how Google works. Additionally, learning the ins and outs of the processes that elevate your advertising within the Google search engine is essential. At Elemeno Digital, everyday we work hard to use Google ads effectively to help your business. Yes, we have the knowledge, tools and resources to help you manage your marketing dollars effectively. 
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If you want your business to thrive online or generate qualified leads, you should incorporate Google ads in your marketing campaign. When done right, you can earn the top spot on the search engine results page (SERP). Additionally, the more specific focus of your campaign, the more clicks you generate. Similarly, you can get your message out to a vast audience of people searching for the product, service or information your business provides.
Let’s take a closer look at how to use Google ads effectively for your business.
Don’t run irrelevant ads
The headline of your ad should match the keywords you’re bidding on. If the ad doesn’t match the intent of the target audience, you won’t get clicks that justify your ad. Google also allows business owners to run ads that are only on display to the target customers. So, you can filter your audience based on age, keywords, and geographical location. The time of the day you choose to run your ads matters, too.
Target specific devices
As a business owner, you can choose the devices you want to display your ads-tablets, desktops, and mobile devices. You can drill further to specific devices like Windows, iPhone, etc. Additionally, you can control your costs, by setting a specific limit on your total advertising.
Research the right keywords
Once you set up an account, you should look at the fundamental building blocks that make the ad work. The ads should capture the phrases or keywords that users enter on Google. If you want to nail it when it comes to keyword research, then testing should be part of your strategy. The basic tips for building a keyword list are:
- Think like a customer
- Select keywords that target specific customers
- Consider close variants
- Group similar keywords into ad groups
- Use online keyword research tools to find the best keywords for your campaigns
Do competitor research
What do the users see when they click on the ad? Does the landing page solve the pain point of customers? When you do competitor research, you will gain insight into what your competition is targeting and how they are targeting these searches. You can also see what ad copy your competition is using to entice clicks to their website. A great tool out there you can use to “spy” on your competition is Spyfu (spyfu.com). This website will give you great information into what your competition is targeting and even spending each month.
Assess your marketing budget
One of the biggest mistakes you can make is running a campaign without assessing your budget. Two questions should come to your mind. Will my money be wasted? Can I afford this? A great way to conduct your research is analyzing the cost per click. This will give you an idea of how much you’re willing to spend in a given month. To ensure you don’t get surprises along the way, you should conduct a cost-benefit analysis.
Find the right network for your business
Find the right network for your businessFor every $1 you spend on Google ads, you should expect around double a return on your investment (ROI). Since there are endless advertising platforms, you should select the network that gives you a high ROI. Even if you’re on a tight budget, you should be ready to test the waters. If you don’t choose the right platform, you could spend lots of money without bringing a respectable ROI.
If you want to bring qualified leads when running your ads, you should research the keywords, analyze the competition, and come up with a reasonable budget. The key to success is to test the ads and optimize them for better performance.
